Auto École Mairie Website
Web Application
Auto Ecole de la Mairie
2025
Chartres, France
PHP, Symfony, PostgreSQL
Context & Challenge
A well-established driving school in Mainvilliers (Chartres area), specialising in intensive driving courses with over 10 years of experience and a 73% pass rate, Auto-École de la Mairie wanted an online presence that lived up to its reputation. The challenge: turn a hard-to-read website into a true sales showcase, able to clearly present a rich offering (Category B licence, automatic BEA licence, intensive courses, accompanied driving, AAC, CPF) and convert visitors into enrolled students.
We started with a listening phase with the driving school's management: understanding its positioning, its various courses, its target audience and its selling points. This step allowed us to define a clear site structure and prioritise the pages that actually generate enrolments.
We designed a mockup highlighting the pass rate, the packages and the calls to action (booking, contact, initial assessment). Each course page was designed to reassure candidates, who are often anxious, and encourage them to take action from any device.
The website was built on a modern, sustainable stack (Symfony, Twig, MariaDB), ensuring fast loading, security and easy maintenance. Particular attention was paid to mobile display, as the vast majority of driving licence candidates browse the site on their smartphone.
After going live, we optimised local SEO (Mainvilliers, Chartres) and trained the team to manage their content. Ongoing support ensures the site's updates, security patches and long-term availability.
Solution delivered
We delivered a complete, fast and responsive showcase website, structured around the real needs of future students. Each type of licence has its own dedicated page, flexible services (home pick-up, adapted schedules, lessons 6 days a week) are clearly presented, and strategically placed calls to action guide visitors towards booking an appointment.
The website highlights trust signals - a 73% pass rate, quality label, prefectural approval, customer testimonials - and includes CPF information to make it easier to fund the training.
Business impact
With this new website, Auto-École de la Mairie now has a professional showcase that matches its reputation. Visitors quickly find the course that suits them, understand the school's advantages and take action more easily. The result: a stronger brand image, better visibility in local searches around Mainvilliers and Chartres, and a clear visitor journey that helps generate new enrolment requests.
Click to view: https://autoecoledelamairie.fr/
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